The SASCO brand identity had long used a palm tree as its identity. To create an evolution that would significantly change perceptions of the brand- IDA had contemporized the pattern and used it in forms that complements the overall interior design.

The approach was to capture the elegance and energy of a single palm leaf to create a distinctive brand language.

Using a palette of fresh greens, calming light pallete and a bold distinct language of forms applied to the signage and architecture, IDA has captured a unique timeless design for workplace.